Our story
A family business, since 2012
Rootpurity didn’t start in a boardroom. It started in a kitchen, with a basin of warm water, a tired pair of legs, and a family that refused to accept that feeling good should cost $75 a session.
How it began
In 2012, after years of long shifts on her feet, Anna Hartley started visiting a local wellness studio for ionic foot soaks. Thirty minutes in warm water, and she’d walk out lighter than she’d felt in months. The problem? Each visit cost more than a week of groceries — and the studio was a forty-minute drive away.
Her husband Mark, an engineer by trade, did what engineers do: he took the idea apart. If the ritual was this simple — warm water, salt, a gentle ionic current, half an hour of stillness — there was no reason a family couldn’t have it at home, done properly. That winter, the first Rootpurity foot spa was assembled on the Hartleys’ kitchen table, and the neighbors started asking where they could get one.
Thirteen years later, we’re still a family company. Our two kids grew up packing boxes after school; today they run our customer support and product design. Every unit still gets checked the way we’d check one going to our own mother — because for the first two years, that’s exactly who they went to.
“We never wanted to sell a gadget. We wanted to give people back the calmest thirty minutes of their day — the ones the world keeps taking.”
— Anna & Mark Hartley, FoundersThe road from 2012
The first Rootpurity foot spa is built at the Hartleys’ kitchen table. Early units go to family, neighbors, and Anna’s old wellness studio.
Our first 10,000 customers. We hire our first two employees — both cousins — and move out of the garage.
The collapsible basin arrives after three years of prototypes: a full soaking tub that folds flat enough to slide under a couch.
The one-press controller ships — a complete pre-programmed 30-minute session with automatic shutoff, so nothing stands between you and the soak.
More than 185,000 customers worldwide wind their evenings down with Rootpurity — and every support email is still answered by a person whose last name you’ll find on the founding papers.
Honest, always
We tell you exactly what the soak is and isn’t — even when the honest answer is less flashy than the competition’s. Trust outlasts hype.
Family standards
If a unit isn’t good enough to send to our own mother, it doesn’t ship. That was the rule in 2012 and it hasn’t changed.
90 days, no fine print
A ritual needs time to prove itself. You get three full months at home — and a full refund if it doesn’t earn its place.
Thirteen years in, the invitation is the same one Anna gave the neighbors:
Try It For Yourself